Gender dimension in social business: the experiences of Lithuanian women social entrepreneurs
Articles
Aurelija Novelskaitė
Vilnius University
Raminta Pučėtaitė
University of Jyvaskyla
Rasa Pušinaitė-Gelgotė
Vilnius University
Published 2018-07-04
https://doi.org/10.15388/Im.2017.80.11677
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How to Cite

Novelskaitė A., Pučėtaitė R., & Pušinaitė-Gelgotė R. (2018). Gender dimension in social business: the experiences of Lithuanian women social entrepreneurs. Information & Media, 80, 136-146. https://doi.org/10.15388/Im.2017.80.11677

Abstract

This paper explores how women – social entrepreneurs – perceive the mission of their social businesses and the effects of gender in the context of such businesses. An analysis of interviews (n=18) with representatives of social businesses in Lithuania reveals that the mission of a social business is either strongly pragmatic (in the organizations that have the legal status of a social enterprise), dissociated from social impact or a rather vague one but that emphasizes goodwill. Meanwhile, the gender dimension in social businesses is approached in rather stereotypical ways: the effect of gender is either ignored or interpreted by stereotypically separating the traditionally female (e.g., caring for and bringing up children) and male (e.g., engineering) fields of activities.

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