Acceptance of Biometric Payment Security Technology among Romanian Consumers
Articles
Daniel Adrian Gârdan
Spiru Haret University, Romania
Olimpia State
The Bucharest University of Economic Studies, Romania
Iuliana Petronela Gardan
Spiru Haret University, Romania
Claudia Gabriela Baicu
Institute for World Economy, Romanian Academy
Anca Maria Hristea
The Bucharest University of Economic Studies, Romania
Daniel Moise
The Bucharest University of Economic Studies, Romania
Published 2024-09-02
https://doi.org/10.15388/TIBE.2024.36695
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Keywords

biometric payment security
technology acceptance model
consumer behaviour

How to Cite

Gârdan, D. A., State, O., Gardan, I. P., Baicu, C. G., Hristea, A. M., & Moise, D. (2024). Acceptance of Biometric Payment Security Technology among Romanian Consumers. Transformations In Business & Economics, 23(2 (62), 510-532. https://doi.org/10.15388/TIBE.2024.36695

Abstract

More than ever the need to assure the security of online channels and the interface between online and offline transactions is very present and very important for business customers and individuals alike. Our paper investigates the validity of a model comprising variables specific to TAM (technology acceptance model) and UTAUT (Unified Theory of Acceptance, and Use of Technology) that explains the complex relationship between factors that can influence the adoption of biometric security technology with direct application in the financial services and payments field. The research made on a final validated sample of 1057 individuals filtered to be active users of biometric security devices and applications shows that performance expectancy along with facilitating conditions and social influence have a pretty well-defined effect on the perceived utility of the biometric technology, effect translated with the help of trust and intention to use towards usage behaviour.

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