PHAM, Thi Minh Ly; LE, Gia-Phuc; TRAN, Cong-Duc; MI LE, Pham Tra. The Role of Innovation Activities on Brand Equity and Brand Performance: The Moderating Effects of Economic Benefit. Transformations In Business & Economics, [S. l.], v. 23, n. 2 (62), p. 296–318, 2024. DOI: 10.15388/TIBE.2024.36684. Disponível em: https://www.journals.vu.lt/TIBE/article/view/36684. Acesso em: 29 may. 2026.