ANWAR, Rana Salman; AHMED, Rizwan Raheem; PARMAR, Vishnu; ANDRONICEANU, Armenia. Employee Empowerment and Technology-Driven Customer Relationship Management: Enhancing Brand Management in the FMCG Sector through SEM-SVM Analysis . Transformations In Business & Economics, [S. l.], v. 24, n. 1 (64), p. 355–385, 2025. DOI: 10.15388/Tibe.2025.24.1.17. Disponível em: https://www.journals.vu.lt/TIBE/article/view/44797. Acesso em: 7 feb. 2026.