H. Arif, G. Muhammad, and R. R. Ahmed, “Bringing Brands to Life: The Mediating Role of Brand Attachment in the Relationship between Brand Anthropomorphism, Brand Love, and eWOM”, TIBE, vol. 25, no. 1 (67), pp. 464–481, Mar. 2026, doi: 10.15388/Tibe.2026.25.1.23.