FLORES, María Sierra; BARBERÁ, Rafael; GARCÍA, César. Is marketing missing in the Liga F? Generation Z perceptions towards the Spanish professional women’s soccer league. Transformations In Business & Economics, [S. l.], v. 25, n. 2 (68), p. 531–549, 2026. DOI: 10.15388/Tibe.2026.25.2.15. Disponível em: https://www.journals.vu.lt/TIBE/article/view/46110. Acesso em: 17 liep. 2026.