VASILIAUSKAITĖ, Kristina. Decisions About Creative Advertising Strategy: Decision-Making Methods and their Applicability. Ekonomika, [S. l.], v. 72, p. 135–150, 2005. DOI: 10.15388/Ekon.2005.17538. Disponível em: https://www.journals.vu.lt/ekonomika/article/view/17538.. Acesso em: 5 may. 2024.