Media Concentration in the Baltic States (2000–2014)
Media and Communication
Deimantas Jastramskis
Anda Rožukalne
Andres Jõesaar
Published 2017-05-22
https://doi.org/10.15388/Im.2017.77.10705
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Keywords

Media concentration
media market
time share
Herfindahl-Hirschman Index
Baltic States

How to Cite

Jastramskis D., Rožukalne A. and Jõesaar A. (2017) “Media Concentration in the Baltic States (2000–2014)”, Informacijos mokslai, 770, pp. 26-48. doi: 10.15388/Im.2017.77.10705.

Abstract

This article examines media concentration in the Baltic States between 2000 and 2014. The study em­ploys the Herfindahl-Hirschman Index to assess the volatility and the level of horizontal concentration in the media markets of radio, television, daily newspapers and internet of Lithuania, Latvia and Estonia. The analysis reveals that most of the Baltic States’ media markets are highly concentrated and tend to­wards the creation of oligopolistic competition. Only two markets (the Estonian television and Lithu­anian internet market) could be defined as moderately concentrated at the end of the research period.

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