Bamoriya, Hemant, and Rajendra Singh. “Sms Advertising in India: Is Tam a Robust Model for Explaining Intention?”. Organizations and Markets in Emerging Economies 3, no. 1 (May 31, 2019): 89–101. Accessed May 6, 2024. https://www.journals.vu.lt/omee/article/view/14277.