Organizations and Markets in Emerging Economies
https://www.journals.vu.lt/omee
<p>Founded in 2010 and dedicated to publishing articles on emerging economies from the perspectives of organizational sciences, marketing, economics, finance and related disciplines. Indexed in the <em>Scopus</em> (Q3) database since 2016 and in the <em>Web of Science</em> since 2021.</p>Vilniaus universiteto leidykla / Vilnius University PressenOrganizations and Markets in Emerging Economies2029-4581<p>Please read the Copyright Notice in <a href="http://www.journals.vu.lt/omee/journalpolicy">Journal Policy</a>.</p>Editorial Board and Table of Contents
https://www.journals.vu.lt/omee/article/view/33920
<p>-</p>
Front Matter-Sigitas Urbonavicius
Copyright (c) 2023 Authors
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2023-12-212023-12-21459463Does Insurance Sector Matter for Economic Complexity?
https://www.journals.vu.lt/omee/article/view/32396
<p>The study examines the impact of the insurance market on economic complexity in 28 OECD nations within a period of 1995–2020. The study also examines whether the impact of life insurance on economic complexity would be different from that of the non-life insurance sector within the insurance market. The results based on pooled mean group (PMG) estimators reveal that the insurance sector influences economic complexity positively. This finding is further substantiated after employing panel co-integrating regression and method of moment quantile regression (MM-QR). The study concludes that the insurance sector is a key instrument in upgrading the economic complexity of an economy. Since the distributional impact of economic complexity also depends on economic and financial risk, the insurance sector can assist in mitigating the risks and uphold the productive knowledge structure needed to enhance national product sophistication.</p>
Articleseconomic sophisticationinsurancePanel Mean Group Estimationmethod of moment quantile regressionFolorunsho M. AjideTolulope T. OsinubiTitus A. Ojeyinka
Copyright (c) 2023 Folorunsho M. Ajide | Tolulope T. Osinubi | Titus A. Ojeyinka
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2023-12-272023-12-2753656110.15388/omee.2023.14.4Portfolio Composition and Home Ownership Importance for the Wealth Distribution in Europe
https://www.journals.vu.lt/omee/article/view/32901
<p><em><em style="box-sizing: border-box; color: #333333; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" xml:lang="en-CA">The paper analyzes household portfolio dynamics in Europe, focusing on the period from 2010 to 2017 using data from the European Central Bank’s Household Finance and Consumption Survey (HFCS). The study examines the evolution of household portfolios after the 2008 financial crisis, with housing assets found to be one of the key drivers. On the aggregate level, the household portfolio remained stable between 2010 and 2017. Housing importance remained crucial during all the time and drove the majority of portfolio performance for households in 40–99 percentiles of the wealth distribution. With the evolution of household portfolios, age cohorts 45–54, 65 and older strengthen their positions by increasing the share of their owned assets in comparison to other age cohorts, which lost part of their shares. I conclude the paper with some stylized facts showing the relationship between home ownership, the share of portfolio in housing assets and wealth inequality between countries. The stylized facts provide evidence that household portfolios significantly concentrated in housing assets during the analyzed decade. Furthermore, the transition of households from renters to home owners contributed significantly to the changes in wealth inequality that occurred after the 2008 financial crisis.</em></em></p>
ArticlesPortfolio compositionEconomic mobilityHome ownershipWealth inequalityKarolis Bielskis
Copyright (c) 2023 Karolis Bielskis
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2023-12-212023-12-2156258210.15388/omee.2023.14.5Hybridizing Technology Management and Knowledge Management to Spur Innovation: A System Dynamics Approach
https://www.journals.vu.lt/omee/article/view/31532
<p><em style="box-sizing: border-box; color: #333333; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" xml:lang="en-CA">The purpose of this research is to identify the drivers of innovativeness in a furniture manufacturing company. The scenario is the business environment where the hybridization of Technology Management (TM) and Knowledge Management (KM) is operative to promote innovation. The elements of the Technology Acceptance Model (TAM) and Socialization-Externalization-Internalization-Externalization (SECI) Model of KM have been modeled and used for simulation for the identification of the role played by the factors influencing the furniture design information conversion rate. The research follows the case study method to research as it draws data from a single company. Data from a multinational furniture manufacturing company that has over 10,000 products and operates in 24 countries have been used for simulation purposes. Results have shown that among the five factors that influence information conversion rate, the company should focus on correction efficiency and calculation efficiency enhancement if the aim is to maximize product and process innovations; and enhance contextualization efficiency </em><em style="box-sizing: border-box; color: #333333; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" xml:lang="en-CA">if the priority is immediate results of innovativeness improvement. The results have also shown that about 615 innovative products and processes can be produced in six months by improving the correction efficiency to 80%. The theoretical implication of the study is in the form of a model which can be used by innovative companies to identify the critical factors that influence innovativeness, and the practical implications are in the form of suggestions to the managers of the furniture manufacturing company to enhance their innovativeness so as to gain competitive advantage in business.</em></p>
Articlesinnovationfurniture manufactureknowledge managementtechnology managementmodeling and simulationinformation conversion Reddy MRS SuryanarayanaMuddangala Naresh BabuGundraju YamunaThaya MadhaviCristina Claudia BizonNicu BizonPhatiphat Thounthong
Copyright (c) 2023 Reddy MRS Suryanarayana | Muddangala Naresh Babu | Gundraju Yamuna | Thaya Madhavi | Cristina Claudia Bizon | Nicu Bizon | Phatiphat Thounthong
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2023-12-272023-12-2769672010.15388/omee.2023.14.11Determinants of Short- and Long-Term Commercial Lending Rates in Peru, 2010–2022
https://www.journals.vu.lt/omee/article/view/32559
<p><em style="box-sizing: border-box; color: #333333; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" xml:lang="en-CA">Short- and long-term interest rates are crucial for investment and, thus, business dynamism. The injection of money depends on the ability to promote cash flows through credit which boosts productive sectors. In the last decade, among Latin American countries, Peru has stood out for its key financial system and macroeconomic stability characteristics. The Central Reserve Bank of Peru (BCRP) plays a key role in setting the reference rate given its autonomy and strong institutional trust. However, the mixed pension system injects liquidity into the financial system through its private contributions. For the purposes of this study, an autoregressive econometric model of distributed lags (ARDL) was employed. The findings reveal that the reference rate set by the BCRP establishes a long-term relationship for both short and long-term rates, empirically demonstrating the effectiveness of monetary policy. Additionally, the liquidity provided by the pension system triggers an immediate shock response in determining the short-term rate. It is also observed that the issuance of sovereign bonds is a robust tool in determining the long-term rate due to its facilitation of credit access. This research is relevant for identifying macroeconomic and financial variables and guiding the formulation of macroeconomic policies.</em></p>
ArticlesInterest ratesmonetary politicsPeruvian marketexchange rate and multivariate analysisshort commercial lending rates and long commercial lending ratesSergio Bravo Orellana
Copyright (c) 2023 Sergio Bravo Orellana
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2023-12-272023-12-2774376210.15388/omee.2023.14.13Long-Term Asymmetric Impact of VAT on Domestic Investment in Nigeria
https://www.journals.vu.lt/omee/article/view/32171
<p><em style="box-sizing: border-box; color: #333333; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" xml:lang="en-CA">We employ a non-linear ARDL (NARDL) technique to explore long-term asymmetric influence of value added tax (VAT) on domestic investment using quarterly data for Nigeria from 1994 to 2021. A long-term relation was found between domestic investment and VAT (alongside lending and inflation rates, credit to private sector, exchange rate, openness and households’ consumption expenditure) based on the bounds test to cointegration. We uncovered a long-term asymmetric association between domestic investment and VAT. The results show that a positive shock (an increase) in VAT has a long-term decrease and significant influence on domestic investment, while a negative shock (a decrease) in VAT has an insignificant positive influence on investment during the long-term. Other significant long-term drivers of domestic investment are credit to private sector, inflation and lending rates, openness, exchange rate and households’ consumption expenditure. Some recommendations have been offered based on the empirical outcomes.</em></p>
Articlesdomestic investmentVATnon-linearARDLNigeriaNurudeen AbuBlessing IzuagieOnyewuchi Amaechi Ben-Obi
Copyright (c) 2023 Nurudeen Abu | Blessing Izuagie | Onyewuchi Amaechi Ben-Obi
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2023-12-272023-12-2764466910.15388/omee.2023.14.9The Relationship Between Financial Development and the Composite Stock Price Index in Emerging Market Countries: A Panel Data Evidence
https://www.journals.vu.lt/omee/article/view/31957
<p><em style="box-sizing: border-box; color: #333333; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" xml:lang="en-CA">This study examines the influence of financial development variables on the Composite Stock Price Index (CSPI) in Emerging Market Countries. This study uses secondary data obtained from the International Monetary Fund and Yahoo Finance, with an annual data period of 2000–2020. Panel data regression analysis using the random effects model was performed to analyze data. The results showed that Financial Market Access Index (FMAI) and Financial Market Depth Index (FMDI) variables had a positive and significant relationship affecting CSPI, while Financial Market Efficiency Index (FMEI) had a negative and significant relationship to CSPI. The FMEI results negatively affecting CSPI indicate the need for improvements in financial market efficiency. Increased efficiency can help ensure that relevant and accurate information is available quickly and fairly to all parties, driving better investment decisions.</em></p>
ArticlesFinancial DevelopmentComposite Stock Price Indexemerging marketAriodillah HidayatLilianaHarunurrasyidXenaneira Shodrokova
Copyright (c) 2023 Ariodillah Hidayat | Liliana | Harunurrasyid | Xenaneira Shodrokova
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2023-12-272023-12-2762164310.15388/omee.2023.14.8The Impact of Technology Awareness, Motivation and Attitude on Intention to Pay with Cryptocurrency for Tourism Services
https://www.journals.vu.lt/omee/article/view/32720
<p><em style="box-sizing: border-box; color: #333333; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" xml:lang="en-CA">This study aims to investigate consumer intention to pay for services in the travel and tourism industry using cryptocurrencies. This research investigates the impact of technology awareness, motivational factors and consumer attitudes on the intention to pay for tourism services using cryptocurrency by analyzing data collected from 794 respondents in the Baltic countries (Lithuania, Latvia and Estonia). The empirical findings support the extended Technology Acceptance Model (TAM) and confirm that technology awareness, motivational factors and attitudes towards cryptocurrencies have a statistically significant impact on the intention to use cryptocurrencies to pay for tourism services. The results also suggest that technology awareness has an indirect effect on intention through the mediators of motivational factors and attitude, with motivation indirectly affecting intention through the mediator of attitude towards cryptocurrencies.</em></p>
Articlestechnology awarenessmotivational factorscryptocurrenciestechnology acceptance modeltourismRasuolė AndrulienėAida MačerinskienėAlfreda ŠapkauskienėSaulius MasteikaKęstutis Driaunys
Copyright (c) 2023 Rasuolė Andrulienė | Aida Mačerinskienė | Alfreda Šapkauskienė | Saulius Masteika | Kęstutis Driaunys
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2023-12-272023-12-2772174210.15388/omee.2023.14.12The Impact of Perceived Procedural Justice on Dimensions of Customer Citizenship Behaviours: The Mediating Effect of Customer Perceived Support
https://www.journals.vu.lt/omee/article/view/29697
<p>The present study examines the influence of perceived procedural justice (PPJ) on four fundamental dimensions of customer citizenship behaviours (helping other customers, advocacy, customer tolerance, and feedback) and the mediating role of customer perceived support (CPS). Our research setting is the smartphone after-sales service sector in China. Structural equation modeling (SEM) using AMOS is employed to empirically test our hypotheses on the basis of survey data from 368 smartphone<br />customers. We find that PPJ significantly contributes to the customer citizenship behaviours of helping other customers, advocacy, and feedback. Surprisingly, we do not find a significant relationship between PPJ and customer tolerance. Our evidence indicates that CPS partially mediates the relationships between PPJ and helping other customers, advocacy, and feedback, but fully mediates the effect of PPJ on customer tolerance. This research contributes to managers’ understanding of how voluntary behaviours can be effectively managed by enhancing PPJ and CPS. Further, it enriches our theoretical understanding of key antecedents of customer citizenship behaviours.</p>
Articlesperceived procedural justicecustomer citizenship behaviourscustomer tolerancecustomer perceived support smartphone after-sales serviceChinaAhmed Hassaan AliJing Song
Copyright (c) 2023 Ahmed Hasan Ali | Jing Song
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2023-12-272023-12-2746448510.15388/omee.2023.14.1Entrepreneurial Climate in India, China and the USA
https://www.journals.vu.lt/omee/article/view/30558
<p class="ISSN-abst-virsus" style="box-sizing: border-box; margin-top: 0px; line-height: 22px; color: #333333; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" xml:lang="lt-LT"><em style="box-sizing: border-box;" xml:lang="en-CA">Entrepreneurship plays a vital role in the process of wealth creation and improving the standard of living of the people through large-scale employment generation.</em><span class="Strong" style="box-sizing: border-box;"> So this study</span><strong style="box-sizing: border-box;"> </strong><em style="box-sizing: border-box;" xml:lang="en-CA">aims to identify the critical factors among the entrepreneurial framework conditions (EFC) and entrepreneurial behaviour and attitudes (EBAA) in enhancing the entrepreneurship climate in the United States of America (USA), China and India. The data for the study is collected from GEM (Global Entrepreneurship Monitor) on EBAA and EFC. Exploratory factor analysis was attempted initially to reduce the EBAA and EFC data into manageable factors. Further, confirmatory factor analysis was attempted to cross-validate the results.</em></p> <p class="ISSN-abst-vidus" style="box-sizing: border-box; margin-top: 0px; line-height: 22px; color: #333333; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" xml:lang="lt-LT"><em style="box-sizing: border-box;" xml:lang="en-CA">Key Points: </em><strong style="box-sizing: border-box;">• </strong><em style="box-sizing: border-box;" xml:lang="en-CA">The results unveil that the Public conditions and Business Promotions (EFC) in the USA are superior to India and China. At the same time, India lags behind both the USA and China. </em><strong style="box-sizing: border-box;">• </strong><em style="box-sizing: border-box;" xml:lang="en-CA">Indian entrepreneurs are more optimistic and audacious than their Chinese counterparts. </em><strong style="box-sizing: border-box;">• </strong><em style="box-sizing: border-box;" xml:lang="en-CA">The future of entrepreneurship in India depends on what measures the Government adopts today to strengthen the entrepreneurship framework conditions.</em></p>
ArticlesentrepreneurshipGlobal Entrepreneurship Monitorpublic environmentbusiness promotionsentrepreneurial behaviorentrepreneurial attitudeMahalakshmi SThiyagarajan SRanbir SodhiNaresh G
Copyright (c) 2023 Mahalakshmi | Thiyagarajan | Ranbir | Naresh G
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2023-12-212023-12-2148650710.15388/omee.2023.14.2Impacts of Store Trust Antecedents on Willingness to Disclose Personal Data in Online Shopping
https://www.journals.vu.lt/omee/article/view/28090
<p><em xml:lang="en-CA">Personal data disclosure is crucially important to modern business, and specifically – to online stores. It is largely predicted by the willingness to disclose personal data that significantly varies among emerging economies due to impacts of numerous factors. One of the important factors that impacts willingness to disclose personal data in online shopping is trust in an online store. However, the importance of trust in a store partly occurs because it mediates effects of other antecedents. This study conceptualizes three groups of important antecedents: personal, infrastructural and store-related factors. The study tests indirect effects of the most typical factors from each group: general trust (personal factor), legal regulations (infrastructural factor) and presence of an off-line selling channel in addition to the online channel offered by a store (e-store factor) on willingness to disclose personal data online. The findings show that all these factors, mediated by store trust, have significant positive effects on willingness to disclose personal data. The findings contribute to the knowledge of the groups of factors that impact willingness to disclose personal data online and help to set directions for future research.<br><br>Acknowledgement: this project has received funding from the Research Council of Lithuania (LMTLT), Agreement No S-MIP-19-19<br></em></p>
Special Issue in Marketingwillingness to disclose personal datastore trustperceived regulatory effectivenessselling channelsSigitas UrbonavičiusMindaugas DegutisIgnas ZimaitisVatroslav Skare
Copyright (c) 2023 Sigitas Urbonavičius | Mindaugas Degutis | Ignas Zimaitis | Vatroslav Skare
2023-07-132023-07-1324225910.15388/omee.2023.14.90The Role of Health-Consciousness and De-stress Motivation on Travel Desire and Intention
https://www.journals.vu.lt/omee/article/view/29841
<p><em xml:lang="en-CA">Health-consciousness is an important reason for travelling to resorts that offer health and</em> <em xml:lang="en-CA">wellness services. Additionally, during stressful periods, health-consciousness may trigger de-stress motivation, which is another reason to travel to destinations that help exiting from the stressful conditions. The post-pandemic context presents a situation in which health-consciousness, together with de-stress motivation, could play an important role for travelling to nearby resorts, the services of which together with opportunities to socialize could be seen as desired objectives. However, evidence on the impact of de-stress motivation on desire and intention to travel in post-restriction period is scarce, presenting a notable research gap. This gap is addressed with modelling on the basis of goal-directed behaviour that predicts travelling with the consideration of travel desire and travel</em><strong> </strong><em xml:lang="en-CA">intentions. This study concentrates on the impact of health-consciousness and de-stress motivation on desire and intention to travel, with the analysis of data collected from 793 respondents in Lithuania. It was found that health-consciousness and de-stress motivation are positively related to each other and have a significant impact on both travel desire and intention.</em></p>
Special Issue in Marketingtravel motivationhealth-consciousnesstravel desiretravel intentionRasuolė AndrulienėSigitas Urbonavičius
Copyright (c) 2023 Rasuolė Andrulienė | Sigitas Urbonavičius
2023-07-132023-07-1328630310.15388/omee.2023.14.93Editorial Board and Table of Contents
https://www.journals.vu.lt/omee/article/view/32662
<p>-</p>
Front Matter-Sigitas Urbonavicius
Copyright (c) 2023 Authors
2023-07-132023-07-13215218Should Your Chatbot Joke? Driving Conversion Through the Humour of a Chatbot Greeting
https://www.journals.vu.lt/omee/article/view/29887
<p class="ISSN-abst-virsus" xml:lang="lt-LT"><em xml:lang="en-CA">Despite the increasing number of companies employing chatbots for tasks that previously needed human involvement, researchers and managers are only now beginning to examine chatbots in customer-brand relationship-building efforts. Not much is known, however, about how managers could modify their chatbot greeting, especially incorporating humour, to increase engagement and foster positive customer–brand interactions. The research aims to investigate how humour in a chatbot welcome message influences customers’ emotional attachment and conversion-to-lead through the mediating role of engagement. The findings of the experiment indicate that conversion-to-lead and emotional attachment rise when chatbots begin with a humorous (vs neutral) greeting. Engagement mediates this effect such that a humorous (vs neutral) greeting sparks engagement and thus makes users more emotionally attached and willing to give out their contact information to the brand.</em></p> <p class="ISSN-abst-vidus" xml:lang="lt-LT"><em xml:lang="en-CA">The study contributes to the existing research on chatbots, combining and expanding previous research on human–computer interaction and, more specifically, human–chatbot interaction, as well as the usage of humour in conversational marketing contexts. This study provides managers with insight into how chatbot greetings can engage consumers and convert them into leads.</em></p>
Special Issue in MarketingChatbothumourconversational agentengagementconversion-to-leademotional attachmentVaida LekaviciuteViltė AuruškevičienėJames Reardon
Copyright (c) 2023 Vaida Lekaviciute | Viltė Auruškevičienė | James Reardon
2023-07-132023-07-1322024110.15388/omee.2023.14.89What Kind of “Green” do the Guests Want? An Exploration of Adoption of Luxury Hotel Green Room Attributes
https://www.journals.vu.lt/omee/article/view/29892
<p><em xml:lang="en-CA">This study aims to provide insights for sustainability initiatives in Singapore luxury hotels. We explore the impact of green room attributes toward guests’ satisfaction and hotel selection. We surveyed 387 respondents to identify their preferences for green room attributes. Among different green room attributes, we find that younger travelers are satisfied with cloth laundry bags, while older travelers appreciate wooden keys. A female guest is more likely to enjoy eco-friendly food and beverages amenities, while a male guest is more likely to appreciate motion or occupancy sensors. With regard to choosing a hotel, those traveling for leisure and at an older age ranked service quality as more important. Female travelers appreciate cleanliness compared to room rates, and those with higher education ranked sustainability initiatives higher. The analysis of demographic factors can be referenced by the hospitality industry practitioners and the hoteliers of luxury hotels operators when they plan to implement green room features or marketing strategies targeted to a specific segment of customers. As for the greater aim, the research contributes to the literature that focuses on the rise of green consumption to support global sustainability initiatives.</em></p>
Special Issue in Marketinggreen room attributesluxury hotelssustainabilityguest satisfactionhotel selectionDesi ArisandiFei Gao (Phoebe)Chin Moi Loh
Copyright (c) 2023 Desi Arisandi | Fei Gao (Phoebe) | Chin Moi Loh
2023-07-132023-07-1330432510.15388/omee.2023.14.94Proactive Service Recovery Performance in Emerging (vs. Developed) Market-Based Firms: The Role of Clients’ Cultural Orientation
https://www.journals.vu.lt/omee/article/view/29548
<p><em xml:lang="en-CA">Though service recovery plays a key role in industrial clients’ post-recovery supplier evaluations, the impact of customers’ cultural orientation on the effectiveness of supplier-instigated proactive recovery (i.e., a supplier’s recovery efforts before clients notice/complain) remains tenuous, particularly in emerging (vs. developed) markets. Addressing this gap, we develop a model that examines (a) the moderating role of clients’ cultural orientation on the association of supplier-instigated proactive recovery and client-perceived recovery-related justice, and (b) the impact of customer-perceived justice on relationship quality in the emerging (vs. developed) market context. To test the model, we deploy a cross-cultural scenario-based experiment using 117 Danish industrial clients (i.e., developed market) and 109 Iranian industrial clients (i.e., emerging market). The results suggest that customers’ cultural orientation partially moderates the relationship of suppliers’ proactive recovery and customer-perceived justice, in turn boosting relationship quality in the emerging/developed market context.</em></p>
Special Issue in Marketingproactive service recoveryemerging marketscultural orientationperceived justicerelationship qualityscenario-based experimentNaghmeh Nik Bakhsh Linda D. HollebeekIivi Riivits-ArkonsuoMoira K. ClarkRamunas Casas
Copyright (c) 2023 Naghmeh Nik Bakhsh | Linda D. Hollebeek | Iivi Riivits-Arkonsuo | Moira K. Clark | Ramunas Casas
2023-07-132023-07-1326028510.15388/omee.2023.14.92Communicating the Value of Waste Management to Customers: Focus on Website Content
https://www.journals.vu.lt/omee/article/view/29864
<p class="ISSN-abst-virsus" xml:lang="lt-LT"><em xml:lang="en-CA">Understanding waste management processes and their role in positive environmental changes is significant at various levels. Among members of the public, awareness can be fostered by communicating the benefits of waste management and responding to the needs of individuals.</em></p> <p class="ISSN-abst-vidus" xml:lang="lt-LT"><em xml:lang="en-CA">The web is one of the communication channels that is easily accessible to many users and managed by waste management organisations. Therefore, this study aims to explore the combinations of content ideas, forms, and customer value dimensions in communication with society about the value of waste management through a website. Theoretical analysis showed that purposeful communication of customer value can be implemented by utilising different customer value dimensions using content marketing principles.</em></p> <p class="ISSN-abst-vidus" xml:lang="lt-LT"><em xml:lang="en-CA">Quantitative content analysis of waste management organisation websites was conducted and directed toward the current state of communication and its patterns. The results revealed that current content focuses on the repetitive communication of functional value through informative articles. Thus, a lack of more diverse content presenting the emotional and social values of waste management was identified.</em></p> <p class="ISSN-abst-vidus" xml:lang="lt-LT"><em xml:lang="en-CA">The waste management field can benefit by integrating various customer value dimensions and content marketing theory to identify new opportunities and ways to involve society and achieve the scale of impact needed.</em></p> <p class="ISSN-abst-vidus" xml:lang="lt-LT">The authors would like to thank the European Commission and the REA for the support of the TWIN-PEAKS project. TWIN-PEAKS has received funding from the European Union`s Horizon 2020 research and innovation programme under grant agreement No. 951308.</p>
Special Issue in Marketingcustomer valuecontent marketingwaste managementwebsite contentRūta RepovienėAušra Pažėraitė
Copyright (c) 2023 Rūta Repovienė | Aušra Pažėraitė
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2023-07-132023-07-1332634610.15388/omee.2023.14.95Exploring Value Co-Creation in Sharing Platforms by Applying DART Framework
https://www.journals.vu.lt/omee/article/view/29870
<p><em xml:lang="en-CA">The spread and development of sharing platforms can be seen in many countries around the world, especially in emerging economies. However, sharing platforms face challenges in retaining users and attracting new ones. The value co-creation can be used as a tool to ensure competitiveness, develop innovation, and strengthen relationships with consumers. Thus, this study aims to explore value co-creation in sharing platforms from the perspective of platform developers by applying the DART framework. Case study analysis was applied to the empirical study. Its results indicate that the dialogue dimension unfolds through interaction; the access develops through information and tools; the risk-benefit reveals the disadvantages of sources and the possible risks of using the sharing platform; the transparency is exposed through transparency about user reliability. A new sub-dimension emerges in the dialogue dimension – ‘networking’, where platform actors can participate in value co-creation as user groups and foster innovation. Since information overload can lead to undesirable user behavior, we propose to assess the ‘navigation’ sub-dimension by analyzing the access dimension. The results of the study contribute to value co-creation scientific literature by extending and adapting the DART framework for sharing-based business models and provide useful practical insights for sharing platform developers.</em></p>
Special Issue in Marketingvalue co-creationsharing platformDART frameworksharing economyAsta SvarcaiteAgne Gadeikiene
Copyright (c) 2023 Asta Svarcaite | Agne Gadeikiene
2023-07-132023-07-1334736510.15388/omee.2023.14.96How Sexualised Images in Advertisements Influence the Attention and Preference of Consumers with a Modern View
https://www.journals.vu.lt/omee/article/view/29678
<p class="ISSN-abst-virsus" xml:lang="lt-LT"><em xml:lang="en-CA">This paper aims to determine how using sexualised images in advertisements influences the attention and preference of consumers with a modern attitude towards gender stereotypes.</em></p> <p class="ISSN-abst-vidus" xml:lang="lt-LT"><em xml:lang="en-CA">This research used a methodological approach based on eye tracking of the perception of advertising images – an eye-tracking study measured how the general attitudes towards gender roles mediate attention. A control question for attitudes towards gender stereotypes was used. The degree of preference for advertising was also examined in the study.</em></p> <p class="ISSN-abst-vidus" xml:lang="lt-LT"><em xml:lang="en-CA">The results show that sexual stimuli are not more eye-catching than non-sexual, as sexual advertisements do not capture attention faster and are not viewed for a longer time than non-sexual advertisements.</em></p> <p class="ISSN-abst-vidus" xml:lang="lt-LT"><em xml:lang="en-CA">The originality and value of the study lies in the fact that the article supports the right marketing decisions to overcome gender stereotypes in advertising, to avoid advertising errors associated with unjustified sexualisation and eroticisation of visual advertising images and models. It also suggests directions for future research on various aspects of gender stereotypes in advertising.</em></p>
Special Issue in Marketingmarketingeye-trackinggender stereotypesperfume advertisementssexual appeals in marketingKristian PentusMariia RuusuAndres KuusikLiudmyla DorokhovaKerli Ploom
Copyright (c) 2023 Kristian Pentus | Mariia Ruusu | Andres Kuusik | Liudmyla Dorokhova | Kerli Ploom
2023-07-132023-07-1336638510.15388/omee.2023.14.97MOOCs: The Factors Impacting Learners’ Continuance Intention, the Intention to Complete or Cancel a Course
https://www.journals.vu.lt/omee/article/view/28615
<p><em xml:lang="en-CA">The growing popularity of massive open online courses (MOOCs), especially during the COVID-19 pandemic, </em><em xml:lang="en-CA">has attracted significant attention from researchers and businesses. Though many studies have investigated what motivates learners’ continuance intention, it is no less important to reveal the factors that lead to course completion or cancellation. The aim of this study is to reveal the factors impacting three different e-learning behaviour intentions– continuance intention, the intention to complete, and the intention to cancel MOOCs – by applying the theory of planned behaviour (TPB) and the technology acceptance model (TAM). Based on a survey of 299 respondents, it was revealed that the TAM only explains continuance intention but cannot be fully employed to predict two other e-learning behavior intentions. Also, participants’ support and self-efficacy, being a part of the TPB model, had an influence on the intention to complete the course, while they did not affect continuance intention. Only participants’ support had a moderate positive impact on the intention to cancel it. Moreover, it was revealed that continuance intention positively impacted the intention to complete and negatively impacted the intention to cancel the course. This expands the body of knowledge about learners’ motivations for three different e-learning behaviour intentions and has managerial implications for their development in emerging economies.</em></p>
Special Issue in Marketingmassive open online coursesperceived usefulnessperceived enjoymentperceived ease of useparticipants‘ supportself-efficacye-learning behaviour intentionsKarina AdomaviciuteVytautas DikciusIgnas Zimaitis
Copyright (c) 2023 Karina Adomaviciute | Vytautas Dikcius | Ignas Zimaitis
2023-07-132023-07-1341243510.15388/omee.2023.14.91Heuristic Rules for the Dynamic Pricing Problem
https://www.journals.vu.lt/omee/article/view/29818
<p><em xml:lang="en-CA">This paper is devoted to the development of heuristics for the dynamic pricing problem. A discrete time model of dynamic pricing on the fixed time horizon is proposed. It is applicable to products that satisfy two properties: 1) product value expires at a certain predetermined date, and 2) consumers demand at most a single unit of the product. This type of demand structure allows deriving a simple system of recursive equations for optimal prices using dynamic programming techniques. Optimal pricing policy is expressed as a function of time to expiration and inventory levels of unsold products. An analytical solution to this problem was obtained for special cases, while for the general case, a numerical algorithm has been developed. Qualitative characteristics of the optimal pricing policy are established, and their implications for dynamics of inventories and prices are discussed. Based on these observations, a simple heuristic rule for dynamic price adjustments is proposed. Performance of this heuristic is evaluated against the optimal dynamic and fixed-price policies using Monte-Carlo experiments. Results demonstrate high efficiency of the proposed heuristic strategy and its even simpler derivatives. Heuristics’ adaptability and ease of implementation should make it suitable and attractive for small and medium businesses.</em></p>
Special Issue in Marketingdynamic pricingrevenue managementprice discriminationinventorybackward inductiondynamic programmingheuristicsOleg Melnikov
Copyright (c) 2023 Oleg Melnikov
2023-07-132023-07-1343645710.15388/omee.2023.14.99Addressable TV Advertising Enhances Advertising Effectiveness
https://www.journals.vu.lt/omee/article/view/29917
<p>As TV consumption evolves from traditional linear programming to more on-demand viewing, advertising is also changing, seeking to tailor content to best match the interests of viewers. Addressable advertising is an interactive form of advertising that combines online data personalization with on-demand TV content with the aim of addressing individual viewers and improving advertising outcomes. This study investigated whether audience engagement with advertising (indexed by self-report liking, attention, and memory for an advertisement) was affected by addressability and the screen size on which the content was viewed. Using a limited capacity model of information processing and the elaboration likelihood model as its theoretical bases as well as a physiological measure of attention, we found that people both prefer and remember addressable advertisements more than those that are not relevant to them. In addition, viewing advertisements on large screens improved attention and retention for the content relative to smaller screens.</p>
Special Issue in Marketingmemoryattentionengagementmouse trackingheart rateaddressable advertisingscreen sizeSofia GumilevskayaJoseph DevlinDaniel RichardsonHabiba DiabZutao LiuPhoebe Casey-Miller
Copyright (c) 2023 Sofia Gumilevskaya | Joseph Devlin | Daniel Richardson | Habiba Diab | Zutao Liu | Phoebe Casey-Miller
2023-07-132023-07-1338641110.15388/omee.2023.14.98Corporate Social Responsibility Activities in Arts: Focusing on Performing Production Firms in South Korea
https://www.journals.vu.lt/omee/article/view/31459
<p><em style="box-sizing: border-box; color: #333333; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" xml:lang="en-CA">The purpose of this study was to investigate CSR activities in the field of arts and culture in South Korea. This study focused on government-driven CSR activities in performing arts production companies. The study collected 425 theater performance data samples from the 2015 Daehak-ro Culture Map Directory published by the Seoul Theater Center to examine which characteristics of performing arts production companies influence participation in the Nanum Ticket Program. Logistic regression analyses were performed with this data to test the hypotheses. After controlling several conditions, we found that the size of the production firm and the genre of the performance had significant effects on donation activities. In this study, the field of CSR empirical research in arts and cultural management was expanded by considering performing arts production companies as subjects of social contribution activities. This study also presents policy implications for expanding CSR activities in the field of arts and culture.</em></p>
Articlescorporate social responsibility activitiesparticipation motivationsarts and cultural managementperforming arts production companiesNanum ticketHanYi KangHyung-Deok ShinJihyon Park
Copyright (c) 2023 HanYi Kang | Hyung-Deok Shin | Jihyon Park
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2023-12-272023-12-2758359910.15388/omee.2023.14.6The Effect of Institutional Quality on Economic Growth: Evidence from Tripartite Approaches in the Context of War-Torn Countries
https://www.journals.vu.lt/omee/article/view/30044
<p>This paper is undertaken to investigate the role of institutional quality in proportion to the economic growth of war-torn countries during the last 20 years. Within this framework, the paper employed three different models to investigate the link that exists between good governance indicators and economic growth. According to the results, the long-run PMG model indicated that political stability and regulatory quality increase war-torn countries’ economic development. Contrarily, it has been demonstrated that the situation of law and corruption in these countries reduces economic growth. Neither the long-term nor short-term estimations from the MG and DFE models showed any noteworthy results. Next, the FMOLS and DOLS revealed that political stability, voice and accountability have a favorable effect on the economic development of these nations. On the other hand, these nations’ regulatory standards had a very detrimental impact on economic growth. Lastly, the fixed-effects model showed that a 1% improvement in these nations’ political stability will result in a 4.5% increase in GDP. This research will aid managers, academics, and policymakers in determining the course of actions needed in their areas of specialization or nations of interest to ensure economic growth and put in place an effective institutional framework through enforced supervision.</p>
ArticlesGovernanceInstitutional qualityEconomic growthWar-torn countriesSadik Aden Dirir
Copyright (c) 2023 Sadik Aden Dirir
https://creativecommons.org/licenses/by/4.0
2023-12-212023-12-2150853510.15388/omee.2023.14.3The Linkage Between Fiscal Policy and Financial Development: Exploring the Moderating Role of Institutional Quality in Emerging Economies
https://www.journals.vu.lt/omee/article/view/29385
<p><em style="box-sizing: border-box; color: #333333; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" xml:lang="en-CA">This paper investigates the role of fiscal policy on financial development in Sub-Saharan African economies, drawing on a sample of 23 countries from 2000 to 2021 using the panel ARDL method after evidencing stationarity and co-integration properties among the variables. Our results show that an increase in fiscal policy and institutional quality decreases financial development in the long run. An increase in taxation and expenditure by the government affects the development of finance in SSA countries. Our results also show that an increase in foreign capital and industrial growth increases financial development in the long term. The outcome evidence that the interaction between fiscal policy and institutional quality exhibits a positive effect on financial development. Causality results reveal no directional link between fiscal policy, foreign capital, industrialization, and financial development with institutional quality indicating a single direction. The study suggested that SSA countries should focus on developing policies to track the implementation of adequate fiscal policy systems and structures. Institutional coherence within and between SSA nations is required for efficient fiscal policy development.</em></p>
Articlesfiscal policyfinancial developmentinstitutional qualitypanel ARDLemerging economiesCharles K. Ricky OkineMichael AppiahDerrick Tetteh
Copyright (c) 2023 Charles K. Ricky Okine | Michael Appiah | Derrick Tetteh
https://creativecommons.org/licenses/by/4.0
2023-12-212023-12-2167069510.15388/omee.2023.14.10COVID-19 Vaccination and Fear Indices Impacting on Healthcare Stock Indices Price in Southeast Asia during the Vaccination Rollout
https://www.journals.vu.lt/omee/article/view/27542
<p>This research aims to investigate the impact of COVID-19 vaccinations and fear indices on healthcare stock index prices in Southeast Asia during the vaccination rollout. The authors analyzed four Southeast Asian countries (i. e., Indonesia, Malaysia, Singapore, and Thailand) during the period of vaccination rollout by using daily weekday data from 1 March to 19 November 2021, with a total of 760 observations. The authors utilized Feasible Generalized Least Squares (FGLS) for the main methodology and incorporated Generalized Method of Moments (GMM) as the robustness check. The authors discovered three findings, including: (1) Increased number of people exploring news around vaccine doses created positive sentiments, while vaccine hesitancy revealed the opposite result; (2) Healthcare stock was found to be a defensive sector during the later period of the COVID-19 pandemic; (3) Many new investors arose during the pandemic, and it led to herding behavior thus, the investors’ decision-making was based on sentiment. It concludes that vaccine dose and hesitancy news can be utilized to manage investors’ portfolio investment in the healthcare sector. The government should disseminate more about the COVID-19 vaccination to citizens to prevent vaccine hesitancy. Investors could consider including healthcare stock in their portfolios to minimize risk during a pandemic. Citizens’ wise usage of social media and cooperation are needed to end the pandemic.</p>
ArticlesCOVID-19COVID-19 fearHealthcare stockSentimentsSoutheast AsiaVaccinesMatthew JeremiahAndreas SetiadiShinta Amalina Hazrati Havidz
Copyright (c) 2023 Matthew Jeremiah | Andreas Setiadi | Shinta Amalina Hazrati Havidz
2023-05-292023-05-2919421310.15388/omee.2023.14.88Customer Empowerment and Engagement Behaviours Influencing Value for FinTech Customers: An Empirical Study from India
https://www.journals.vu.lt/omee/article/view/26414
<p>The article aims to study the impact of consumer empowerment on customer engagement behaviours (CEBs) and their effect on customer value in the FinTech industry of India. A cross-sectional analytical study was carried out to collect data from 380 Indian FinTech app users using a survey questionnaire. The Partial Least Square Structural Equation Modelling (PLS-SEM) method was applied to test the conceptual model. This is one of the first research studies during the COVID-19 pandemic to show that customer-empowered behaviours predict positive CEBs such as reviews and testimonials, which then contribute to customer value. The indirect effects indicate that CEB mediates the relationship between customer empowerment and value. This study also operationalizes and validates customer engagement behaviour as a formative higher-order construct formed by four dimensions such as customers’ social media influence, form/modality, the scope and channel of engagement. To create customer value, FinTech practitioners and e-marketers should foster online communities and identify and manage customers’ need for control and empowerment for a particular service or product under study thus guiding them in designing customized marketing strategies. The study directs academicians and researchers to build engagement models that can enforce positive CEBs namely e-word of mouth, customer reviews and testimonials.</p>
ArticlesCustomer engagement behaviourcustomer empowermentexperiental marketingtech-enabled financial servicescustomer valuee-womfintechArchana Nayak KiniSavitha Basri
Copyright (c) 2023 Archana Nayak Kini | Savitha Basri
2023-05-292023-05-298310910.15388/omee.2023.14.83Travel Intention and Travel Behaviour in the Post-Pandemic Era: Evidence from Vietnam
https://www.journals.vu.lt/omee/article/view/29700
<p>Tourism is on the pathway of returning and contributes to the economic development of many countries. Understanding the decision-making process of tourism customers in the post-pandemic context is crucial for a strong recovery of the tourism sector. The paper aims to identify the determinants of travel intention and the link between travel intention and travel behaviour in the post-COVID-19 pandemic period. A total number of 431 questionnaires regarding the individual behaviour of Vietnamese travellers were collected. The empirical results reveal that electronic word of mouth, crisis management, and destination image in COVID have positive relationships with travel intention. Besides, travel intention is positively linked with the customers’ travel behaviour during the post-pandemic era. By contrast, the results do not support the conclusion regarding the relationship between risk communication, the healthcare system, non-pharmaceutical interventions and the travel intention of customers. Finally, the practical implications are included for enhancing a faster recovery process of the tourism sector.</p>
Articlestravel intentiontravel behaviourpost-pandemictourism developmenttourism recoveryglobal tourismDuong Tien Ha MyTung Le Thanh
Copyright (c) 2023 Duong Tien Ha My | Tung Le Thanh
2023-05-292023-05-2917119310.15388/omee.2023.18.87Low Consumer Social Responsibility Increases Willingness to Buy from Large vs. Small Companies
https://www.journals.vu.lt/omee/article/view/30857
<p>Previous research mainly concentrated on the link between the company size and consumer perceptions related to corporate social responsibility (CSR). Here we aim to extend the previous findings to the context of the consumer’s individual trait of social responsibility. Building on signaling theory, we analyze such signals as company size and demonstrate that consumers have a decreased willingness to buy a product originating from a large company as compared to a small company. However, the effect flips for consumers with low social responsibility as they show a higher willingness to buy large company products. We contribute to signaling theory by showing that consumer traits such as consumer social responsibility can play an important role in the effectiveness of the signal. In addition, these findings contribute to consumer social responsibility research as well as consumer behavior literature by showing that the company size effect is moderated by consumer social responsibility. Theoretical and managerial implications are discussed together with directions for future research.</p>
Articlescompany sizewillingness to buyconsumer social responsibilityElze UzdavinyteZivile Kaminskiene
Copyright (c) 2023 Elze Uzdavinyte | Zivile Kaminskiene
2023-05-292023-05-2915217010.15388/omee.2023.14.86The Effects of Brand Hypocrisy on Consumer Evaluations and Behaviors: Moderating Role of Nutrition Consciousness
https://www.journals.vu.lt/omee/article/view/32347
<p>Many individuals accuse brands of hypocrisy for lacking transparency and sincerity, which could harm the brands’ image and lead to negative evaluations. Accusations of hypocrisy can also result in negative behavioral outcomes, such as brand distance and negative word of mouth (nWOM). This is particularly true for food brands, as it depends on individuals’ nutrition consciousness. Therefore, this study aims to explore the serial mediating effect of brand image and brand evaluations of the effect of the brand (mission) hypocrisy on both brand distance and nWOM, and the moderating role of nutrition consciousness on these indirect effects. Data was collected from 463 Turkish participants, and moderated serial mediation analyses were performed to test the research hypotheses. As a result, brand hypocrisy has a direct effect on brand evaluations, brand distance, and nWOM; nutrition consciousness has a moderating role on the effect of brand hypocrisy on brand image, and finally, brand image and brand evaluations serially mediate the effect of brand hypocrisy on brand distance and nWOM, where nutrition consciousness moderates both indirect effects. Thus, the current study theoretically and empirically advances the limited literature on brand hypocrisy and nutrition consciousness, and focuses on the assessment process of individuals and its behavioral outcomes.</p>
Articlesbrand hypocrisybrand imagebrand evaluationsbrand distancenegative word of mouthnutrition consciousnessFuat Erol
Copyright (c) 2023 Authors
2023-05-292023-05-2913315110.15388/omee.2023.14.85