Organizations and Markets in Emerging Economies <p>Founded in 2010 and dedicated to publishing articles on emerging economies from the perspectives of organizational sciences, marketing, economics, finance and related disciplines.&nbsp;Indexed in the <em>Scopus</em> (Q3) database since 2016 and in the <em>Web of Science</em> since 2021.</p> Vilniaus universiteto leidykla / Vilnius University Press en-US Organizations and Markets in Emerging Economies 2029-4581 <p>Please read the Copyright Notice in&nbsp;<a href="">Journal Policy</a>.</p> Editorial Board and Table of Contents <p>&nbsp;&nbsp;</p> Sigitas Urbonavicius Copyright (c) 2022 Authors 2022-06-21 2022-06-21 13 1 1 5 Age Management in the Brazilian Context: A Theoretical Discussion <p>The aging of population and workforce has significantly impacted living conditions in society and organizations around the world. This scenario represents a challenge for public policymakers and for the labor market, whose future depends on the maintenance of the work capacity of the older workers and their continued participation in the labour market. In this context, age management policies are increasingly important as they play a crucial role in increasing and sustaining the participation of these workers in the labor market. This theoretical essay aims to discuss age management in the Brazilian context. Specifically, it seeks to present the concept of age management and its challenges for the organizations in Brazil. Age management has been defined as the best way to strategically deal with the changes resulting from the aging of the population and consequent changes in the labor market. We argue, in this study, that the phenomenon of aging has specific characteristics in Brazil, a country with a collectivist trait in which intergenerational affective-moral-financial responsibility is the main issue.</p> Mayara Andresa Pires da Silva Diogo Henrique Helal Copyright (c) 2022 Mayara Andresa Pires da Silva | Diogo Henrique Helal 2022-06-21 2022-06-21 13 1 6 25 10.15388/omee.2022.13.68 Push or Pull: What Drives Emigration from Lithuania? <p>This article investigates the main economic and non-economic determinants of population emigration from Lithuania. Our study offers a new approach for modelling the push and pull factors considering the push–pull link. We construct the relative variables and deploy mixed models for the macro data of Lithuania and 24 European destinations over 2010–2019. Our findings reveal that such economic variables as relative economic welfare, unemployment and income inequality are the key push–pull factors. The study results indicate that changes in relative welfare have the highest power to change Lithuanian emigration with the main impact recorded the same year, while changes in relative income inequality and unemployment affect fewer emigrants, and it takes one year for the effect to materialise. The obtained higher importance of relative welfare compared to the average wage suggests that the goods and services provided by the state play a role in the personal cost–benefit calculation of prospective emigrants. This study addresses the research gap on the quantitative push–pull factor evaluation, the timing of their impact, connectivity of the push–pull factors and structural changes, providing a foundation for future research on the root causes of emigration.</p> Remigijus Kavalnis Gindrute Kasnauskiene Copyright (c) 2022 Remigijus Kavalnis | Gindrute Kasnauskiene 2022-06-21 2022-06-21 13 1 26 49 10.15388/omee.2022.13.69 What’s Wrong with Being Global: Perception of Healthiness of Global Food Products <p>This research demonstrates that global food products suffer from healthiness bias – a tendency to favor local food products and evaluate them as healthier than equivalent global or foreign food products. The paper extends previous research findings and provides empirical evidence that the perception of the product’s healthiness is a driver of this phenomenon. Results of three between-subject experimental research design studies indicate that global (versus local and foreign) food products are associated with lower perception of healthiness. In turn, such evaluations impact consumers’ buying intentions. Moreover, bias is more pronounced for consumers who perceive themselves as vulnerable to diseases and, conversely, disappears for those who are not vulnerable to diseases. The paper discusses the theoretical and managerial implications of these findings and points toward future research directions.</p> Paulius Neciunskas Copyright (c) 2022 Paulius Neciunskas 2022-06-21 2022-06-21 13 1 50 70 10.15388/omee.2022.13.70 The Influence of IT Capability on Operational Performance Through Internal and External Integration: Evidence from Indonesia <p>During the Pandemic of COVID-19, many manufacturing companies around the world, such as Indonesia, experienced supply and demand disruption. The PMI index reflecting the operational performance declined to 27.5 in April 2020 from 45 in January 2020. This study investigates the influence of IT capability on operational performance through internal and external integration. The sample consists of 111 manufacturing companies, and data analysis adopts the Partial Least Square (PLS) approach with SmartPLS. The results revealed that nine hypotheses proposed were supported. First, IT capability directly affects internal, external integration, and operational performance. Second, internal and external integration affects operational performance. Third, IT capability indirectly affects operational performance through internal and external integration. This research paves a way on how to recover the operational performance during the pandemic. These findings also contribute to enriching and extending the acceptance of previous research in the manufacturing industry context.</p> Steven Hadikusuma Hotlan Siagian Copyright (c) 2022 Steven Hadikusuma | Hotlan Siagian 2022-06-21 2022-06-21 13 1 71 95 10.15388/omee.2022.13.71 The Relationship Between White Ocean Strategy, Customer Value, and Customer Engagement <p><strong>&nbsp;</strong>White Ocean Strategy (WOS) has a positive impact on the company. However, many companies have not implemented this strategy. There is a research gap between customer value and customer engagement (CE). This research explains that customer value is an antecedent of CE. However, some studies discuss that customer value is a consequence of CE. This study aims to explain the relationship of WOS, customer value, and CE. This research is quantitative explanatory research and used accidental sampling to obtain the samples. The survey was conducted online with Google Forms distributed on social media and obtained 220 respondents who are users of the Surabaya bus services. The hypotheses were tested using the SEM-PLS. Seven hypotheses were accepted, while other two were rejected. It was found that WOS increases CE, customer green value, functional value, and emotional value. Nevertheless, it does not significantly affect customer social value. The customers’ green, functional, and emotional values impact CE, while social customer values do not affect CE. The contribution of this study is to clarify the research gap of the relationship between customer value and CE. This study supports previous research that discusses customer value as an antecedent variable for CE.</p> Sri Hartini Masmira Kurniawati Jovi Sulistiawan Muhammad Ihwanudin Copyright (c) 2022 Sri Hartini | Masmira Kurniawati | Jovi Sulistiawan | Muhammad Ihwanudin 2022-06-21 2022-06-21 13 1 96 116 10.15388/omee.2022.13.72 sWOM and Online Shopping within a Disease Menace: The Case of Vietnam <p>Although electronic word-of-mouth via social networking sites (or sWOM) greatly induced online shopping, its importance in shopping decisions during the coronavirus disease (COVID-19) pandemic has not been holistically considered. Based on the necessity of sWOM, uses and gratifications theory (UGT), and health belief theory (HBT), this study frames a consumer shopping tendency model toward sWOM in the context of the pandemic. A web-based survey was designed to collect data from 403 respondents who are inclined to patronize e-stores during the pandemic. Next, the measurement model is examined using a two-step method of structural equation modeling. The findings specify that sWOM is an influential communication mode for online shopping in the pandemic. sWOM is of primary importance to information quality. Moreover, utilitarian value, social value, perceived threat, and self-efficacy toward shopping tendency are significantly motivated by sWOM. Lastly, information quality, utilitarian value, social value, and perceived threat are major predictors of shopping tendency during Covid-19. Finally, theoretical and practical implications are discussed.</p> Xuan Cu Le Ba Quyet Chu Copyright (c) 2022 Xuan Cu Le | Ba Quyet Chu 2022-06-21 2022-06-21 13 1 117 138 10.15388/omee.2022.13.73 COVID-19 Pandemic and Export: Evidence from Lithuania <p class="Abstract">In this paper I apply the gravity model to analyse structural changes of Lithuania’s export during the first pandemic year. Lithuania was selected as a case of a small open economy with relatively high numbers of Covid-19 cases, on one hand, and a rather small decrease of its GDP growth in 2020, on the other. The research aims to fill the gap in the current literature by investigating heterogeneity in the goods export in terms of both product groups and export destinations. I also analyse whether the importance of distance and other export determining factors changed during the pandemic year. Results suggest that Lithuania’s export is resilient to economic shocks. Although the effects of Covid-19 were heterogeneous, the pandemic year had only a negligible impact on Lithuania’s export structure. The influence of distance or other export determinants on Lithuania’s export structure did not change during 2020.</p> Vaiva Petrylė Copyright (c) 2022 Vaiva Petrylė 2022-06-21 2022-06-21 13 1 139 162 10.15388/omee.2022.13.74 Non-Linear Effect of Government Debt on Public Expenditure in Nigeria: Insight from Bootstrap ARDL Procedure <p>This study employs the bootstrap autoregressive distributed lag (ARDL) approach alongside the dynamic ARDL simulations technique to investigate the non-linear effect of public debt on public expenditure in Nigeria during the 1981–2020 period. The result of the bootstrap bounds test illustrates the presence of a long-term relationship between public expenditure and public debt (along with oil rents, output growth and urbanisation). Further, the estimation results indicate that the effect of public debt on public expenditure is non-linear. In particular, public expenditure increases at early stages of rising public debt but declines at latter phases when public debt grows beyond specific threshold. This empirical outcome is further validated by the dynamic ARDL simulations approach which shows a significant decline in predicted public expenditure after short-term expansion due to counterfactual shock in public debt. Thus, policies which diversify public revenue from oil production and a reversal of the rising trend in public debt are recommended to avert the adverse welfare implications of declining public expenditure.</p> Nurudeen Abu Joseph David Awadh Ahmed Mohammed Gamal Ben Obi Copyright (c) 2022 Nurudeen Abu | Joseph David | Awadh Ahmed Mohammed Gamal | Ben Obi 2022-06-21 2022-06-21 13 1 163 182 10.15388/omee.2022.13.75 Intention to use Peer-to-Peer (P2P) Lending: The Roles of Perceived Structural Assurance and Perceived Critical Mass <p>Peer-to-Peer (P2P) lending platform has enormous potential to improve financial inclusion for people in emerging countries. In this regard, the present study examined the predictors of continuance intention to borrow from P2P lending, especially as a Multi-Sided Platform (MSP) that relied heavily on critical mass to succeed. This research was among the first that analyzed the behavioral intention of P2P lending from the borrower’s perspective by expanding on the technology acceptance model (TAM) with two fundamental latent constructs for MSPs, namely perceived structural assurance and perceived critical mass. This quantitative study used Partial Least Square Structural Equation Modelling (PLS-SEM). Online questionnaires were spread to P2P lending borrowers (n =174) from all over Indonesia to measure the latent constructs. The result revealed that all the exogenous constructs did not have direct relationships with continuance intention to borrow. However, perceived structural assurance and perceived ease of borrowing indirectly affected the endogenous construct through perceived usefulness as the mediating variable. This study also offers some managerial implications for the P2P lending industry.</p> Hanif Adinugroho Widyanto Jhanghiz Syahrivar Genoveva Genoveva Chairy Chairy Copyright (c) 2022 Hanif Adinugroho Widyanto | Jhanghiz Syahrivar | Genoveva Genoveva | Chairy Chairy 2022-06-21 2022-06-21 13 1 183 208 10.15388/omee.2022.13.76 Smart Beta Investing: An Alternative Investment Paradigm in Emerging Indian Equity Market <p>This paper fundamentally looks at the novel concept of Smart Beta investing in constructing a more efficient and well-diversified alternative investment. Smart beta has been a popular investment philosophy, although emerging countries have been slower to adopt and execute it. In this way, the study investigates the existence, performance, and robustness of smart beta strategies in a divergent financial market. Moreover, it is an initial attempt to integrate the framework of stock selection and stock weighting to construct and test smart beta strategies against the traditional Indian market benchmark (S&amp;P BSE 500). The findings show that smart beta investing results in a better risk-return profile on an absolute and risk-adjusted basis. Furthermore, the results demonstrate the consistency and robustness of smart beta strategies in different market conditions and display their outperformance even in bearish market conditions.</p> Reema Monga Deepti Aggrawal Jagvinder Singh Copyright (c) 2022 Reema Monga | Deepti Aggrawal | Jagvinder Singh 2022-06-21 2022-06-21 13 1 209 237 10.15388/omee.2022.13.77 Analyzing Exchange Market Pressure Dynamics with Markov Regime Switching: The Case of Turkey <p><em xml:lang="en-CA">T</em>his study analyzes the dynamics of exchange market pressure in Turkey by employing the Markov regime switching model for the period from January 2006 to December 2019. Our findings show that there are two regimes in the foreign exchange market, characterized as low- and high-pressure periods. The domination of the high-pressure regime in the sample period indicates that depreciation pressure prevails in the Turkish foreign exchange market. During this regime, the pressure is aggravated by the rising inflation, credit growth, and VIX, and the falling of short-term external debt. Thus, in the presence of capital flows, the preferences of policy authorities regarding price stability and growth determine the course of the pressure. When these policy choices favor credit-driven growth, depreciation pressure in the foreign exchange market is exacerbated through the current account deficit.</p> Ali İlhan Coşkun Akdeniz Metin Özdemir Copyright (c) 2022 Ali İlhan | Coşkun Akdeniz | Metin Özdemir 2022-06-21 2022-06-21 13 1 238 259 10.15388/omee.2022.13.78 The Relationship Between Trading Volume and Market Returns: A VAR/Granger Causality Testing Approach in the Context of Saudi Arabia <p>This paper investigates the relationship between trading volume and market returns in the Saudi stock market. Daily data of number of shares traded and TASI returns from 2010 till mid-2021 are used for the same. The Granger causality test reveals a unidirectional relationship from returns to volume. This is supported by the findings of the VAR test and the Impulse Response Function (IRF) test. Trading volume does not carry informational content and cannot predict prices. Returns do impact volume, but the effect is not steady. The results do not provide support for the Sequential Information Arrival Hypothesis (SIAH). The asymmetric information model and the difference of opinion model can provide an explanation for the obtained results.</p> Hanan Alhussayen Copyright (c) 2022 Hanan Alhussayen 2022-06-21 2022-06-21 13 1 260 275 10.15388/omee.2022.13.79