GUMILEVSKAYA, Sofia; DEVLIN, Joseph; RICHARDSON, Daniel; DIAB, Habiba; LIU, Zutao; CASEY-MILLER, Phoebe. Addressable TV Advertising Enhances Advertising Effectiveness. Organizations and Markets in Emerging Economies, [S. l.], v. 14, n. 2(28), p. 386–411, 2023. DOI: 10.15388/omee.2023.14.98. Disponível em: https://www.journals.vu.lt/omee/article/view/29917.. Acesso em: 8 may. 2024.