Hollebeek, Linda D., Norberto Muniz-Martinez, Moira Clark, Agne Simanaviciute, and Neda Letukyte. “Customer Engagement in Emerging Markets: Framework and Propositions”. Organizations and Markets in Emerging Economies 13, no. 2 (December 22, 2022): 284–299. Accessed June 16, 2024. https://www.journals.vu.lt/omee/article/view/28162.