Types of Film Production Business Models and Their Interrelationship
Articles
Ieva Vitkauskaitė
Vilnius University, Lithuania
Published 2020-06-05
https://doi.org/10.15388/Im.2020.89.39
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Keywords

Film business
business models of film production companies
relationships between film production company business model types
film production company
business model types

How to Cite

Vitkauskaitė, I. . (2020). Types of Film Production Business Models and Their Interrelationship. Information & Media, 89, 43-54. https://doi.org/10.15388/Im.2020.89.39

Abstract

Types of film production business models are not a widely studied area in the scientific literature, and more attention is paid to the production of individual films, specifics. In this article, ten types of business models of film production companies were analysed and systematized, and the relationships between them were established. The analysis of the models identified two main, major business models: the studio model and the Business model 2.0, which becomes part of all other business models. The studio model directly includes the vertical integration model. It also consists of a “Market-oriented” model, “Horizontal integration”, “Product-oriented” model. Business model 2.0 can consist of: “Long Tail”, “Free” model and “360 - degree” models.

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