Corporate sustainability impact on reputation and customer behaviour
Laura Jančiauskaitė
Vilnius University, Lithuania
Kristina Lasickaitė
Vilnius University, Lithuania
Austė Ripkauskaitė
Vilnius University, Lithuania
Published 2019-12-05


Corporate sustainability
corporate reputation
customer behaviour
theoretical modelling

How to Cite

Jančiauskaitė L., Lasickaitė K. and Ripkauskaitė A. (2019) “Corporate sustainability impact on reputation and customer behaviour”, Vilnius University Open Series, (2), pp. 19-26. doi: 10.15388/OpenSeries.2019.18399.


In a modern world sustainable business development is the adaptation of strategies and actions in order to meet the needs of the organization and society for nature conservation, social welfare and economy. Increasing concern for environmental and social issues commit business to take responsibility and adopt sustainable development principles into strategic management. The research on corporate sustainability examined in this article shows significant relationship of sustainable business between the company's reputation and customers behaviour, while brand image takes the mediating role on all of them. The following theoretical model was created: the impact of corporate sustainability on customer perceived corporate reputation and customer buying decision behaviour shows the relation between these determinants.

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