2021: 15th Prof. Vladas Gronskas International Scientific Conference

2021

Vilnius University Open Series
15th Prof. Vladas Gronskas International Scientific Conference
Published 2021-06-29

Front Matter

Editorial Board and Table of Contents
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1-4
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Ingrida Šarkiūnaitė
Foreword
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Articles

Andriy Grіtsenko | Olena Borzenko - Slozko | Tаtyana Burlay
Ukraine’s European Integration and Its Current Challenges
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6-11
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Jurga Grikietytė-Čebatavičienė
Financial Security Assessment in the European Union Countries
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13-19
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Miroslav Georgiev
Organisation’s Business Planning and Strategic Decisions
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20-27
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Ivona Georgieva
Competitiveness Through the Prism of the Culture of Innovation
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28-35
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Slavka Georgieva
Development and Challenges in Front of Clusters in Bulgaria
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36-42
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Alina Miežietytė-Gudzinskė | Virginija Jurėnienė
Transformation of the Museum in the 21st Century: Baltic States Museums Visitors
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43-54
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Irena Kyguolytė-Kataržė | Virginija Jurėnienė
Organisation of Social Art in Performance Art Organisations
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55-60
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Aistė Kukytė
A Conceptual Management Model of Virtual Project Team in International Companies
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61-68
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Viltė Lubytė
Small and Medium Enterprises Brand Positioning Through Guerilla Marketing Principles
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69-75
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Kamilė Mitašiūnaitė
Influence of Human Resource Management Policy on Customer Loyalty
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76-83
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Rugilė Navickaitė
Communication Models in Contemporary Art
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84-90
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Rūta Pilkytė
The Importance of the Network in International Music Competitions
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91-98
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Indrė Ščiukauskė
The Impact of Employer Brand Equity Elements on Consumer Attitude to Service Brand
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99-106
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Zhibo Shi
Chinese Traditional Cultural and Cross-Cultural Management
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107-112
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Ramachandran Sugavaneswaran | Ingrida Šarkiūnaitė
The Importance of Internal and External Factors for the Selection Decision of Expatriates
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113-119
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Karina Viskuba | Veronica Silinevicha
Renewable Energy Sources in the Baltic States and New Business Approach of the Sector
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120-127
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Back Matter

Bibliographic Data
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128
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