Pole Image in the Light of Media Texts Created in the Internet Space by Residents of Neighbouring Countries
Articles
Marta Hartenberger
Uniwersytet Kazimierza Wielkiego w Bydgoszczy, Poland
Published 2020-12-04
https://doi.org/10.15388/VLLP.2020.19
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Keywords

linguistic worldview
stereotype
Pole
media texts
advertising
internet
memes
ethnolinguistics

How to Cite

Hartenberger M. (2020) “Pole Image in the Light of Media Texts Created in the Internet Space by Residents of Neighbouring Countries”, Vilnius University Open Series, (5), pp. 389-403. doi: 10.15388/VLLP.2020.19.

Abstract

The issue of national stereotypes requires, in the situation of dynamic changes in Europe and in the world, to update and consider new sources. A new area for tracking changes in the mutual perception of neighbouring nations are the texts of media culture, combining verbal and visual code. In the article, I elaborate on the legitimacy of using such intersemiotic messages, such as memes, demotivators, posters, advertisements, to study stereotypes. The Internet stereotype of a Pole functions on two levels, language and imagination, therefore it is a continuation of the national stereotype in a changed form.

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