Ethic and Economic Aspects of the Value and its Adaptation in to the Eating out Industry
Articles
Darius Gudačiauskas
Vilniaus Gedimino technikos universitetas Vadybos katedra
Published 1999-12-01
https://doi.org/10.15388/Ekon.1999.16618
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How to Cite

Gudačiauskas, D. (1999) “Ethic and Economic Aspects of the Value and its Adaptation in to the Eating out Industry”, Ekonomika, 48, pp. 75–82. doi:10.15388/Ekon.1999.16618.

Abstract

The main issue pursued in my article is how to strengthen competitiveness of the Lithuanian eating-out industry in an increasingly competitive business environment, which would increase attractiveness of Lithuania to foreign investors, tourists and guests.

The analysis of eating-out industry enabled me to identify one of the most problematic business development sides - service value. On the basis of industry analysis and ethical value aspect analysis I have formulated value strategy that could be implemented in eating-out companies. Successful implementation of this strategy in to the Lithuanian market is the key to business growth that would build extra job places and would be a considerable support to overall government strategy of enchancing the country’s economic activity and social welfare.

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