Modelling of the Dependencies of Industrial Development on Marketing Efficiency, Innovation and Technological Activity Indicators
Articles
Olha Ilyash
International University of Finance, NTUU "Igor Sikorsky Kyiv Polytechnic Institute"
Ruslan Lupak
Lviv University of Trade and Economics, Ukraine
Taras Vasyltsiv
Lviv University of Trade and Economics, Ukraine
Olena Trofymenko
International University of Finance, National Technical University of Ukraine the “Igor Sikorsky Kyiv Polytechnic Institute”
Iryna Dzhadan
National Institute for Strategic Studies, Ukraine
Published 2021-04-22
https://doi.org/10.15388/Ekon.2021.1.6
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Keywords

marketing efficiency
innovation and technological activities
industrial development
modelling of the dependencies
indicators

How to Cite

Ilyash O., Lupak R., Vasyltsiv T., Trofymenko O. and Dzhadan I. (2021) “Modelling of the Dependencies of Industrial Development on Marketing Efficiency, Innovation and Technological Activity Indicators”, Ekonomika, 100(1), pp. 94-116. doi: 10.15388/Ekon.2021.1.6.

Abstract

This study is relevant due to the multidimensionality and interdependence of industrial development and the indicators of innovation and technological activities and marketing efficiency. The use of economic and mathematical modelling of dependencies between key macroeconomic parameters of the national economy development made it possible to qualitatively analyse the impact of the indicators of marketing efficiency, innovation and technological activities on the parameters of industrial development. The influence of the volume of financing for innovation activity, the introduction of new technological processes and the volume of production of innovative types of products on the change in the volume of sold industrial products is econometrically taken into account. The multidimensionality of the dependencies of choosing an effective model of the dependence of the volume of sold industrial products on the factors in innovation and technological activities was the reason for building a power model. The uniqueness of using an integrated model of the dependencies of innovation and technological activities and industrial development lies in taking into consideration latent factors that influence changes in industrial production, including funding for innovation in the country’s industrial sector, the number of new technological processes and the level of mastering the production of new innovative types of products. The effectiveness of the study is explained by the fact that the selected system of indicators and dependencies helped to identify a number of risks to Ukraines’ industrial development, for example, a critical decline in innovation and technological activities of industry.

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