Hilal Özen is currently a Research Assistant in the Marketing Department at the School of Business, Istanbul University. She received her Ph.D. from Istanbul University in 2011. She was a visiting scholar at DePaul University in 2009. Her research interests include online marketing, tourism marketing, and healthcare marketing. She has published on these topics in the E-Business Review, IJPHM (International Journal of Pharmaceutical and Healthcare Marketing), and MIBES (Management of International Business and Economic Systems) Transactions Journal.