Travel Intention and Travel Behaviour in the Post-Pandemic Era: Evidence from Vietnam
Duong Tien Ha My
Faculty of Economics and Public Management, Ho Chi Minh City Open University
Tung Le Thanh
Faculty of Economics and Public Management, Ho Chi Minh City Open University
Published 2023-05-29


travel intention
travel behaviour
tourism development
tourism recovery
global tourism

How to Cite

Ha My, D.T. and Le Thanh, T. (trans.) (2023) “Travel Intention and Travel Behaviour in the Post-Pandemic Era: Evidence from Vietnam”, Organizations and Markets in Emerging Economies, 14(1(27), pp. 171–193. doi:10.15388/omee.2023.18.87.


Tourism is on the pathway of returning and contributes to the economic development of many countries. Understanding the decision-making process of tourism customers in the post-pandemic context is crucial for a strong recovery of the tourism sector. The paper aims to identify the determinants of travel intention and the link between travel intention and travel behaviour in the post-COVID-19 pandemic period. A total number of 431 questionnaires regarding the individual behaviour of Vietnamese travellers were collected. The empirical results reveal that electronic word of mouth, crisis management, and destination image in COVID have positive relationships with travel intention. Besides, travel intention is positively linked with the customers’ travel behaviour during the post-pandemic era. By contrast, the results do not support the conclusion regarding the relationship between risk communication, the healthcare system, non-pharmaceutical interventions and the travel intention of customers. Finally, the practical implications are included for enhancing a faster recovery process of the tourism sector.



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