Risk Perception in the Internationalization of Brazilian Companies: An Analysis in Different Entry Modes
Articles
Ronaldo de Oliveira Santos Jhunior
University of Sao Paulo, Brazil
https://orcid.org/0000-0003-0867-7916
Gustavo Abib
Federal University of Parana, Brazil
https://orcid.org/0000-0002-8768-9669
Fabrício Stocker
University of Sao Paulo, Brazil
https://orcid.org/0000-0001-6340-9127
Published 2021-05-20
https://doi.org/10.15388/omee.2021.12.50
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Keywords

risk
risk perception
entry modes
internationalization process

How to Cite

Santos Jhunior R. de O., Abib G. and Stocker F. (2021) “Risk Perception in the Internationalization of Brazilian Companies: An Analysis in Different Entry Modes”, Organizations and Markets in Emerging Economies, 12(1), pp. 106-130. doi: 10.15388/omee.2021.12.50.

Abstract

The existence of risks is a premise in business-related matters, mainly in the exploration of international opportunities. Organizations seeking to operate abroad are potentially more susceptible to the risks that exist internationally. This study follows the behavioral approaches to internationalization and conceptual ideas about risk and risk perception in international business. The main goal is to understand how the risk perception of managers in Brazilian companies with different entry modes is configured. In this qualitative research, a multiple case study was carried out. The data collection techniques established were the analysis of documents and the performance of semi-structured interviews with managers responsible for the internationalization processes of six Brazilian companies. Regarding the risks inherent to these processes, there was a greater emphasis on country/political risk factors, followed by monetary risk. The risks perceived with greater evidence, considering the entry modes addressed, are also presented for a better understanding of the results.

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